Virtual tokens to offer fans exclusive experiences at the Formula 1® Heineken® Australian Grand Prix 2022
Friday, 4 March 2022
Introducing a new era of fan engagement.
In a first for Australian sport, the Australian Grand Prix Corporation (AGPC) has today announced the brand-new AusGP Access program, introducing a new era of fan engagement utilising state-of-the-art blockchain technology.
AusGP Access will allow fans to purchase digital packs of tokens, that unlock exclusive fan experiences at the Formula 1® Heineken® Australian Grand Prix 2022. Depending on the number of token packs you purchase, fans will gain access to different tiers – Starter, Premium, Elite and Pole – each unlocking new levels of access and experience.
Brought to life through AGPC’s collaboration with Power’d Digital, AusGP Access tokens will be sold in packs of 5. Starting at $55, fans have the option to resell packs on a dedicated resale market, or gift them to family or friends.
For every pack sold, AGPC will donate to its Carbon Compensation Program in a partnership with South Pole to fund renewable energy projects.
“AusGP Access is a first for Australian sport – it utilises the power of blockchain technology to deliver an exciting initiative that lets fans get closer to the Formula 1 action than ever before,” said AGPC's General Manager of Marketing and Experience, Arthur Gillion.
“We’re thrilled to partner with Power’d Digital to push the limit of what a major sporting event can offer fans. Depending on the number of tokens you own, AusGP Access unlocks a range of thrilling experiences from early access to 2023 presale tickets and exclusive viewing areas, right up to top tier rewards like a hot lap or helicopter tour of the Albert Park Grand Prix Circuit.”
AusGP Access digital token packs will go on sale on Monday, 28 March 2022 at 11.00am AEDT.
AusGP Access tokens do not provide access to the circuit and will need to be accompanied with an event ticket
AusGP Access
