Taittinger partners with the Formula 1® Heineken® Grand Prix
Tuesday, 1 March 2022
The official Champagne Partner of the F1® Heineken® Australian Grand Prix.
Globally renowned champagne brand Taittinger has been announced as the official Champagne Partner of the Formula 1® Heineken® Australian Grand Prix.
Taittinger, known for its rich family heritage and prestigious champagne, will hold exclusive pouring rights across the four event days. The three-year partnership will also include branded activations at the Albert Park Grand Prix Circuit.
Australian Grand Prix Corporation's General Manager - Sales & Commercial, Michelle Greco welcomes the partnership with Taittinger.
“Our partnership with Taittinger will offer crowds the opportunity to experience a world-class event with the elegance and style of one of the best Champagne Houses,” she said.
“This three-year partnership with Taittinger showcases our commitment in bringing the very best in entertainment, food and beverage to the Formula 1® Australian Grand Prix.”
The Formula 1® Heineken® Australian Grand Prix 2022 is set to make its triumphant return to Albert Park on Thursday, 7 April. Thursday and Friday grandstand and hospitality tickets are still available, while Thursday premium hospitality packages are available.
