PATRÓN Tequila to present exclusive premium hospitality suite
Friday, 24 March 2023
PATRÓN Tequila will host an exclusive hospitality experience at the FORMULA 1 ROLEX AUSTRALIAN GRAND PRIX 2023, with the iconic tequila brand to present the luxurious Formula 1® Paddock Club Premium Suite for the first time in Melbourne.
Extending its global affiliation with Formula 1® in a highly anticipated Australian debut, PATRÓN will celebrate the passion for meticulous precision that the world’s number one super-premium tequila and the F1® teams share with a trackside experience like no other at this year’s event.
Honouring PATRÓN’s passion, heritage and tradition at every moment, the suite will immerse guests into a vibrant green and white sanctuary of luxury, where they will enjoy Mexican inspired cuisine, entertainment and catch all the on-track action with one of the best views of the Albert Park Grand Prix circuit.
Adding to the ultimate event experience, the Premium Suite will feature a stunning central circular bar, setting the stage for PATRÓN master bartenders to introduce F1® racing driver Checo Pérez’s special Mango Margarita to racegoers in addition to their much-loved classic cocktail offerings.
Featuring its handcrafted tequila, the Queensland-inspired margarita has been crafted specially for the Australian Grand Prix™ and proudly celebrates PATRÓN’s global partnership with Pérez – a unique collaboration between two Mexican icons.
Not only will PATRÓN welcome guests to the Premium Suite across the event’s four days, but it will also extend the glitz and glamour to the red carpet and officially launch the FORMULA 1 ROLEX AUSTRALIAN GRAND PRIX 2023 in style, as it presents the 2023 Glamour on the Grid on the eve of the event.
“We are excited to welcome PATRÓN to the Formula 1 Rolex Australian Grand Prix for the first time in 2023 and we can’t wait to try the Checo Pérez Mango Margarita with our guests in the Formula 1 Paddock Club Premium Suite,” said Australian Grand Prix Corporation, General Manager of Sales and Commercial - Darian Misko.
“We are also delighted to have PATRÓN onboard to launch our event and know that in true PATRÓN style, they’ll bring the glamour to Glamour on the Grid.”
