MECCA MAX to bring beauty pit stop to Grand Prix™

Returning for a second year to a prime position within the Albert Park Grand Prix Circuit, the iconic Victorian brand will have complimentary makeup applications, photo moments, product offerings and space to lounge for tired feet. 

Based in a central Circuit location near the Formula 1® Paddock, fans with all ticket types can visit the MECCA MAX Beauty Pit Stop Station to immerse themselves in the world of MECCA MAX and experience an express graphic eye makeover with the bestselling 'Zoom' eye collection.  

Here for high performance and high speed, the ‘Zoom’ range is designed to glide on in seconds and stay in (first) place no matter your day’s pace. The 'Zoom' makeup range will be stocked and available to purchase through the on-site store. 

A dedicated photo zone will provide the backdrop for selfies galore, with plenty of MECCA MAX products up for grabs. Fans needing a break from the action can relax in the shade of the MECCA MAX lounge.   

For those lucky enough to nab an invite to the exclusive Glamour on the Grid event on Wednesday, 12th March, the #MECCAMAX Speed Station will be available for a graphic wing or makeup touch-up by the MECCA artistry team. 

Limited tickets remain for the FORMULA 1 LOUIS VUITTON AUSTRALIAN GRAND PRIX 2025, which returns to Melbourne this 13-16 March.

Quotes attributed to Alexandra Bokeyar, General Manager - MECCA-Maginations

“We are so excited to be trackside with FORMULA 1 AUSTRALIAN GRAND PRIX 2025 for the second year running. As a Victorian, female founded brand, our MECCA MAX team can’t wait to bring some action-packed days of beauty to one of Australia’s biggest sporting events."

"Following the buzz from last year’s event, we have doubled our activation size, helping more beauty-loving Formula 1 fans get their beauty fix. Think complimentary fast-paced, high-performance makeup applications, product giveaways, and we’ve even introduced shoppable experiences this year."

Quotes attributed to Emma Pinwill, Chief Commercial Officer - Australian Grand Prix Corporation

"MECCA MAX is an undeniable leader in the Australian beauty scene, and we're thrilled to welcome the beloved brand back to the Albert Park Grand Prix Circuit in 2025."

"The Formula 1 audience has diversified so much in recent years, and the activations of iconic brands like MECCA MAX at the FORMULA 1 LOUIS VUITTON AUSTRALIAN GRAND PRIX 2025 will enhance the trackside experience."

ABOUT MECCA MAX:  We are beauty to the MAX. Launched in 2017, MECCA MAX celebrates experimentation, personalisation and self-expression with high-performing, never-boring makeup and skincare products. Inspired by our in-the-know artistry team and customers, we took our beauty obsession and bottled it. Now one of Australia’s fastest-growing and trend-setting beauty brands, MECCA MAX is committed to offering products that are inclusive, approachable, always vegan and never tested on animals. MECCA MAX is part of MECCA-Maginations, the brand incubator supporting all of MECCA’s owned brands.