Idle Hour vodka secures three-year partnership with the Australian Grand Prix Corporation
Monday, 21 March 2022
Australian-owned spirit brand.
Australian-owned spirit brand, Idle Hour Vodka, has been named as the Official Vodka Partner of the Formula 1® Australian Grand Prix 2022, 2023 and 2024 respectively.
The three-year deal will see Idle Hour provide its ready-to-drink vodka sodas range, inspired by flavours of the Australian bush, across all bars at the Formula 1® Heineken® Australian Grand Prix 2022, in addition to a list of exclusive cocktails created by Melbourne’s leading bartenders at its own Idle Hour bar in event’s culture district, M-Lane.
The premium handmade vodka that has quickly become a staple in bars across the country, has taken up prime positioning at the Formula 1® Heineken® Australian Grand Prix 2022, showcasing the best of Melbourne’s epicure scene, as it showcases its San Francisco World Spirits Competition award-winning vodka.
The cocktails, born out of a challenge to Melbourne’s leading bartenders, sees the Aussie brand create a highball cocktail range that showcases the finest Melbourne has to offer.
From the brainchilds behind Melbourne’s Neptune and New Gold Mountain bar in the CBD, comes the Lift and Coast and Rumblestrip. Both highball cocktails that speak to the crisp blue-bird days of Melbourne in spring and autumn, with a beating flavour reminiscent of the excitement many experience when they discover a hidden drinking well.
Sitting next to them are the stronger Grain Chicane and Tankslaper, inspired by the city’s Madame Brussels and Lover Bar. These combine the hidden flavours of Melbourne’s CBD, with the amped up attitudes of the Chapel Street precinct.
Australian Grand Prix Corporation's CEO, Andrew Westacott welcomed the multi-year partnership.
“We’re thrilled to partner with an Australian brand that is reinventing the vodka category in a truly Aussie way. Idle Hour’s flavours and cocktails are the perfect blend of sophistication and experimentation that fans will love,” Westacott said.
“This three-year partnership will initially see Idle Hour’s signature vodka available at bars across the Formula 1 Heineken Australian Grand Prix 2022, with an exclusive Idle Hour bar serving a Melbourne, inspired highball cocktail range you won’t want to miss.”
Idle Hour Spirits, Co-Founder Ewen Pettit recognises the importance of the Formula 1® Australian Grand Prix on the cultural calendar for Melbourne.
“This marks the beginning of a significant partnership for Idle Hour. The Formula 1 Australian Grand Prix has long been one the most important events on the cultural calendar and we are delighted to bring our remarkable vodka to cocktails and drinks across the festival,” said Pettit.
“This was the perfect opportunity to celebrate Melbourne’s iconic cocktail culture. We wanted to create a curated experience that provides all guests with a true taste of Melbourne, unparalleled and uncompromised, just like our vodka.”
“Our vodka is award-winning, world-class and in good company at the Formula 1 Heineken Australian Grand Prix. If you’re watching from the track, you can find Idle Hour Vodka and our premixed vodka + soda range being served at all the public bars and when you need to take a break from it all, you can waste time well with a few delicious cocktails at the Idle Hour bar in M-Lane.”
The enviable cocktail menu will be available exclusively at Idle Hour’s premier bar at the Formula 1® Heineken® Australian Grand Prix 2022, from 7 to 10 April.
