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Qantas - Official Airline



12-15 MARCH 2015

2014 is the 30th year Qantas has partnered with the Formula 1® Australian Grand Prix to proudly promote this first class event to the world. Now positioned as Qantas' signature sponsorship asset, association with the Australian Grand Prix has enabled Qantas to strategically leverage its brand on the global stage, provide meaningful customer marketing integration and develop legitimate brand ambassador relationships with proud Australians such as Infiniti Red Bull Racing driver, Daniel Ricciardo. Each year Qantas proudly flies thousands of fans to Melbourne from interstate and overseas to be part of the action at Albert Park as well as collaborating with the Australian Grand Prix Corporation and partners to innovatively promote the event via the official broadcast.

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